Beyoncé is bringing her successful fashion line to Britain, after being on sale in the US since 2006.
House of Dereon was created by Beyoncé and her mother Tina, and so called named after the singer’s grandmother Agnéz Dereon. The fashion brand is to be launched exclusively at Selfridges stores in September to coincide with London Fashion Week – which takes place Friday 16th – Wednesday 20th September 2011.
Beyoncé and her stylist mother chose the slogan to represent the three generations of Beyoncé’s family. ‘Couture’ was chosen to symbolise her mother’s tasteful style; ‘soul’ was selected for her grandmother; and ‘Kick’ to represent the sassy lady herself.
Beyoncé is modelling the line in her latest House of Dereon campaigns.
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