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Last night was the FiFi Awards of 2012, where famous faces from Kim Kardashian and Kanye West; to good ol’ Blue made an appearance at the annual ceremony. Asking around I was suprised to hear that not many people knew of this award ceremony, but believe me when I tell you that they’re a BIG deal in the fragrance industry, being called the ‘Oscars’ of the business.

And the winner’s are:

Best New Celebrity Perfume: Justin Bieber Someday

People’s Choice Award for Women: Daisy Eau so Fresh – Marc Jacobs

People’s Choice Award for Men: Armani Code Sport – Giorgio Armani

Best New Fragrance for Women Winner: Elie Saab – Elie Saab

Best New Fragrance for Men Winner: Gucci Guilty Pour Homme – Gucci

Hall of Fame 2012 Winner: Angel – Thierry Mugler

Photographs from: omfragrances.com, thejustinbiebershrine.com, lgn-events.blogspot.com, basenotes.net, juliasbeautyblog.com, blossomid.blogspot.com

Kim’s Look:-

Kim showed off her to-die-for curves in a gorgeous navy blue column gown on the red carpet. Photograph from: beautyisdiverse.com

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